Analysis
80%
Accounting
90%
Planning
88%
Malini leads the creative and communications vertical at BrandSpurt, translating strategy into compelling content, campaigns, and messaging frameworks. With a background in journalism and over a decade of experience in marketing communications, she brings a unique blend of narrative skill and strategic clarity.
An alumna of IIM Visakhapatnam, Malini is responsible for shaping the tone, voice, and creative consistency of the brand across all touchpoints. She leads the development of high-impact content strategies that align with business goals and audience expectations, ensuring every campaign tells a cohesive and powerful story.
Biography
Directs the creative approach across campaigns. Leads brand messaging, content frameworks, and campaign narratives that align with business objectives and brand voice.
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