National University – Education Branding Case Study

National University, a premier academic institution in California, partnered with Brandspurt to modernize its digital enrollment efforts and expand student recruitment across Asia, with a key focus on India and South Indian regions like Hyderabad.

The university needed conversion-optimized landing pages, localized microsites, and full-funnel ad campaigns to attract international students to both its online and in-person programs.

Our scope of work included:

• Designing high-performance CRO (Conversion Rate Optimized) landing pages tailored to specific programs and applicant personas

• Building microsites aligned to geographic segments and funnel stages (program discovery → application)

• Running and managing Meta (Facebook/Instagram) and Google Ads campaigns to generate qualified leads across India, Southeast Asia, and the Middle East

• Implementing tracking, lead form optimizations, and A/B tests to continuously improve conversion rates

• Collaborating with the university’s India office to ensure cultural and communication alignment for inbound traffic

As a result, National University achieved a significant increase in lead quality, application volume, and regional relevance in the eyes of Asian students.

“Brandspurt helped us localize and digitize our student outreach. The landing pages, combined with their performance marketing, gave us measurable results in India and beyond. A true partner in global education.”
– Nancy, Director – India, National University