Dan Dooley Car Rentals – Transportation Branding Case Study

Dan Dooley Car Rentals was one of Ireland’s most well-known family-run car hire services, with a reputation for reliability and competitive rates across Dublin and key airports. As digital search trends started reshaping the transportation industry, Dooley’s team recognized the need to partner with a local SEO company that understood both travel SEO and the dynamics of small business SEO strategy.

They chose Brandspurt – A Grow Combine Venture, a Richmond-based SEO company with global execution capabilities. This collaboration marked one of Grow Combine’s earliest and most defining SEO consulting engagements.

Our strategy was laser-focused on organic growth. We conducted an extensive on-page SEO overhaul, optimizing technical performance, metadata, internal linking, and content structure. We followed this with a tailored link building strategy, supported by high-authority directories and niche travel publications.

The Result
● Rankings on 100+ high value keywords, including “car hire Ireland” and “Dublin
airport car rental” A consistent rise in organic traffic and bookings
● Recognition as one of Ireland’s most discoverable car rental brands
● This success ultimately contributed to Dooley’s acquisition by Enterprise Holdings,
reinforcing the ROI of strong, locally optimized search performance.

“Partnering with Brandspurt – a Grow Combine venture – was pivotal in elevating our digital visibility. Their focus on on-page SEO, keyword targeting, and link building helped us lead search results for terms like ‘car hire Ireland.’ It was one of the smartest moves we made digitally.”
– Joe, Marketing Consultant, Dan Dooley Car Rentals