Comet Logistics – Logistics Company Branding Case Study

Comet Logistics is a dynamic transportation and logistics company based in London, UK, known for its reliability and agile delivery services. As the business expanded, they sought a professional brand identity that could reflect their speed, precision, and operational trustworthiness.

Brandspurt – A Grow Combine Venture partnered with Comet to lead a complete logistics company branding initiative aimed at bringing consistency, clarity, and competitive positioning to their brand

We began with the design of a bold, modern logo that captures the energy and efficiency of the Comet brand. This logo was developed to scale across various applications-from vehicles to invoices-ensuring maximum brand visibility.

From there, we crafted a full brand identity system, including typography, color palette, and brand usage guidelines that would help internal teams and vendors maintain consistency across all customer touchpoints.

The result is a confident, scalable visual identity that strengthens Comet’s position in the logistics industry while building trust with partners and clients.