Block1912 Cafe & Bakery – Restaurant Branding Case Study

Block1912 Cafe & Bakery is a celebrated culinary landmark located in Edmonton, Canada-renowned for serving Edmonton’s best desserts, gelato, gourmet sandwiches, soups, and artisan coffee. To elevate its brand appeal and expand its visual reach, founder Ruby Kaur partnered with Brandspurt for a complete creative overhaul that blended strategy with design

We began with a focused restaurant branding strategy and brand communication framework that captured the café’s warm, community-first vibe while ensuring consistency across platforms. The visual identity was extended through elegant and practical packaging design, including standout cake boxes, coffee cups, and takeout branding that left a lasting impression on customers.

In parallel, we developed a clean and visually cohesive Squarespace website that showcased their story, offerings, and location-all while staying on-brand and easy to maintain. Our creative team also delivered engaging social media assets that celebrated seasonal menus, interior moments, and dessert features-ensuring digital engagement matched the in-store experience.

By aligning Block1912’s physical charm with a digital-first narrative, we helped reinforce its identity as Edmonton’s favorite neighborhood café and a destination for both locals and tourists.