Acumen Recruits – Healthcare & Hospitality Recruitment Branding Case Study

Acumen Recruits is a London-based recruitment agency focused on staffing for nursing and hospitality roles across the UK. With a strong mission to connect skilled professionals to high-demand sectors, they sought a unified brand presence that could communicate trust and efficiency in the fast-moving world of healthcare and hospitality hiring.

Brandspurt partnered with Acumen to create:

• A distinctive, professional brand identity with custom logo and visual language
  
• Comprehensive brand guidelines and collaterals including stationery, email templates, and recruiter kits
  
• A responsive WordPress website tailored to nursing job applications and client inquiries
  
• On-page SEO focused on nursing jobs in the UK, improving search visibility in competitive keywords
  
• A social media strategy that regularly featured open roles, candidate success stories, and hiring updates
  

The result was a cohesive, modern brand that built trust with hospitals, care homes, and hospitality businesses—while providing candidates with a clear, approachable path to employment.

“Brandspurt helped us transform from a basic recruitment office into a recognizable brand. The website, branding, and search presence now attract both talent and clients like never before.”
– Stewart Mackenzie, Managing Director, Acumen Recruits