SaaSLogic—Technology Branding Case Study

SaaSLogic, headquartered in Ohio, USA, helps businesses productize their platforms with secure, scalable SaaS solutions. While they focused on engineering a feature-rich, compliance-ready platform for U.S. businesses, SaaSLogic turned to Brandspurt to design and deliver a fully integrated digital brand that reflected their technical leadership and market potential.

We began with a complete branding and visual identity system, including logo design, typography, color palettes, and application guidelines. This extended into the development of brand communications, including brochures, pitch decks, product one-pagers, onboarding guides, and digital-ready collateral tailored for investor and client presentations.

The website was designed and developed on WordPress to communicate value, capture leads, and scale with the platform’s growth. In parallel, our SEO team implemented a detailed keyword plan focused on high-intent SaaS and B2B software search terms.

We also built and executed a paid marketing strategy, including Meta Ads (Facebook & Instagram) and Google Ads, targeting decision-makers across industries. Our creative team handled social media content design, ensuring SaaSLogic had a consistent, professional presence across channels like LinkedIn.

The result was a sharp, growth-focused brand ecosystem—from logo to lead generation—that positioned SaaSLogic to scale confidently in a competitive SaaS
landscape.

“Brandspurt gave us the brand language, tools, and visibility we needed to go to market. From design to digital advertising, their team brought clarity, speed, and strategic thinking that made the difference.”
– Rao, CEO, SaaSLogic