Expeed Software – Technology Branding Case Study

Expeed Software, founded in 2014, is a U.S.-based technology company headquartered in Ohio, specializing in enterprise software and data engineering solutions. As their service offerings and client base expanded, Expeed recognized the need to reposition itself as a leading software solutions firm in the Midwest and across the U.S.

To achieve this, Expeed partnered with Team Brandspurt – A Grow Combine Venture for a full-scale technology company branding and digital transformation project.

At the center of the engagement was a complete overhaul of Expeed.com-transforming it from a dated presence to a sleek, modern, enterprise-ready WordPress site. Our UI/UX designers and developers built a high-performance site focused on clarity, conversion, and credibility.

Our contributions included:
● A refined, professional logo redesign
● A scalable brand identity system to unify all sub-brands and departments
● Content strategy and development, ensuring messaging was concise, credible,
and aligned with audience needs
● A comprehensive SEO strategy including in-depth keyword research, on-page
optimization, and metadata mapping to boost visibility across high-intent search
terms
● Social media branding and asset design, with a focus on consistent, authoritative
presence on LinkedIn
● Management of paid advertising, including targeted Meta (Facebook/Instagram)
ad campaigns, led by Brandspurt’s digital consultants to support lead generation
and brand visibility

Together, these efforts resulted in a consistent and scalable brand experience that elevated Expeed Software’s positioning as a trusted name in enterprise technology, both regionally and nationally.