Brightsquid Communications Inc. – Healthcare Branding Case Study

Brightsquid Communications Inc. is a healthcare software company based in Edmonton, Canada, delivering HIPAA training and secure communication tools for healthcare organizations across Canada and the United States. With privacy at its core, Brightsquid’s solutions serve clinics, hospitals, and compliance-sensitive institutions.

Brightsquid partnered with Brandspurt – A Grow Combine Venture to reinvent its brand and scale its digital infrastructure to support new product lines and geographic growth.

We architected and implemented a scalable WordPress multisite environment, enabling Brightsquid to manage multiple service portals under one ecosystem-simplifying management while ensuring compliance and performance. The multisite setup allowed their healthcare training and secure messaging solutions to exist within distinct yet integrated digital environments.

Simultaneously, we rolled out a revitalized brand identity, including a professional new logo, refined brand language, and custom graphic assets. These were applied across print, web, and social media for a unified presence.

From a technical perspective, we provided server support and migration consulting, ensuring seamless performance and uptime during the transformation.

Our ongoing SEO and performance marketing program has led to measurable results:

● 500+ keywords now indexed on Google

● 100+ keywords ranking on Page 1 in both U.S. and Canadian search markets

This achievement has positioned Brightsquid as a go-to name in privacy-first healthcare technology.